Save the Boobs: Best PSA Ever

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The least I can do is help spread this important word.

Hat-tip to

2 Comments

  1. MediaCurves.com conducted a study on 318 viewers of the recent and controversial public service announcement on breast cancer awareness called “Save the Boobs.” Results found that while the majority of male viewers (60%) felt the ad was appropriate, most women viewers (62%) found the controversial PSA to be offensive and inappropriate. While there were mixed reactions when comparing responses by gender, most viewers, both male and female (84% of males and 79% of females) felt the PSA was an effective one. More in depth results can be seen at:
    http://www.mediacurves.com/Advertising/J7569-BreastCancerAd/Index.cfm
    Thanks,
    Ben

    • Doesn’t surprise me that the women didn’t like it as much as the men, but the important thing is it got them thinking . . . and maybe it helps save some lives by doing so.


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