“It Is Also A Socially Sanctioned Way To Deal With Emotional Overload Compared To Turning To Drink Or Drugs.”

Shopping, that is.  For women suffering from PMS.

Psychologists at Hertfordshire University concluded that a shopping spree could be a way of dealing with the intense emotions of pre-menstrual syndrome, which affects around 90 per cent of women each month.

Professor Karen Pine, who conducted the study of 443 women aged between 18 and 50, said: ‘The later women were in their menstrual cycle, the more likely they were to have overspent.

‘Spending was less controlled, more impulsive and more excessive for women in the luteal phase.

‘The spending behaviour tends to be a reaction to intense emotions. They are feeling very stressed or depressed and are more likely to go shopping to cheer themselves up and using it to regulate their emotions.’

She added: ‘It is also a socially sanctioned way to deal with emotional overload compared to turning to drink or drugs.’

When asked, Professor Pine added that killing a husband or boyfriend was also a tried and true way for PMS-suffering women to ease their emotional overload, but that it too was sometimes deemed socially unacceptable, especially in areas where men might outnumber women on juries.*

No way these babes would convict.


*Okay, I made-up that last part, but I made you think, didn’t I?



  1. Why would anyone shop during PMS? You are bloated and cranky and prone to crying jags-which may come more frequently if you are in a dressing room and can’t fit your rear in a pair of jeans that should fit because you have been on a diet since the age of 16.

    No… drinking and drugs are better for PMS. Trust me. Well… at least drinking. Drinking and then passing out is great for PMS. Drinking, passing out, and then weighing yourself the next morning in your dehydrated low weight state is probably the best PMS fixer around.

    I should write a book.

    I bet Karen Pine is really a man.

  2. Please, the only thing I shop for when I have PMS is chocolate and Coca-Cola. Even my feet bloat, so I can’t even buy shoes!

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